canadianpontiacguy’s Blog Posts 1 – 5 of 57
Jun 27, 2010 | Views: 508
- Brockville Atlas
- 4 photos
Thanks to retired school teacher Doug Grant for the research on this interesting auto.
By 1895 the Canada Carriage Company's Brockville plant was possibly the largest of its kind in the Dominion of Canada. The company manufactured carriages, surreys, traps, phaetons, wagons and sleighs. These were shipped throughout Canada and the United States, as well as foreign countries. About 300 to 400 men worked in the factory, and the payroll amounted to $3,500 each week.
In 1898, an experimental automobile, designed by William J. Still for the Canadian Motor Syndicate used a carriage built by the Canada Carriage Co. as a chassis, and added his engine and controls to it.
By 1911 the Canada Carriage Co. had acquired the Canadian rights to build the “Everitt”, an American car. About 80 Brockville 30 autos were assembled in Brockville that year. It appears that they were actually Everitt 30s.
A new company, the Brockville Atlas Automobile Co. was formed in 1911 by Brockville businessmen, William H. Comstock, Charles W. MacLean and Thomas J. Storey with about $200,000 capital. A new car was designed for 1912, the Brockville Atlas, model A, priced at $2,000. Bodies and chassis were built by the Canada Carriage Co., an engine was mounted which came from the Atlas Engine Works of Indianapolis, Indians, hence the name. Transmissions were supplied by the Warner Gear Co. of Muncie, Indiana.
Between 1912 and 1915 the Atlas Automobile Co. in Brockville produced models C, D, E, F and G. For example, the model D was a five- or seven-passenger car, with a 40 hp engine, right-hand drive, dual magneto, optional electric starter, headlights, sidelights, tail light, speedometer, licence holder, mohair top with side curtains, electric horn, black with nickel trim and fine striping, multiple disk clutch, and leather upholstery stuffed with horsehair. By 1915, about 300 cars had been built.
1915 was the last year for the Brockville Atlas, as the pressures of World War I created material shortages and lagging sales, and production was suspended.
In my album is a 1914 Model G, that originally sold for $1800.
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