- 1976 Chevrolet Cosworth Vega (Twin Cam)
- 1973 Chevrolet Vega GT (Millionth Vega)
- 1971 Chevrolet Vega Panel Express (71Panel)
- 1988 Chevrolet Nova (88NUMMI)
- 1974 Chevrolet Corvette Stingray (74Shark)
- 1964 Chevrolet Corvair (64vair)
- 1989 Chevrolet Beretta GT (89GT)
- 1986 Chevrolet Nova (86NUMMI)
- 1986 Chevrolet Sprint (86Sprint)
- 1986 Cadillac Cimarron (86Caddy)
- 1985 Cadillac Coupe DeVille (Deville)
- 1977 Chevrolet Chevette (77TCar)
- 1987 Toyota Corolla (87Corolla)
- 1985 Chevrolet Chevette S (85TCar)
- 1973 Chevrolet Vega Kammback (73Kammback)
- 1990 Ford Festiva L (90Festiva)
- 1984 Lincoln Continental Mark VII LSC (84Mark)
- 1982 Lincoln Continental Mark VI (82Mark)
- 1973 Ford Pinto Runabout (73Pinto)
- 1973 Mercury Capri 2600 (73Capri)
- 1975 Chevrolet Vega Panel Express (75Panel)
- 1973 Chevrolet Vega GT (Millionth Vega #2)
- 1976 Chevrolet Cosworth Vega (Twin Cam #1)
- 1967 Chevrolet Impala SS (67SS)
- 1973 Chevrolet Vega GT (73GT)
- 1973 Chevrolet Vega Kammback Estate (73Woody)
- 1973 Chevrolet Vega GT (Millionth Vega #1)
vegavairbob’s Blog Posts 1 – 5 of 53
- Vega Panel Express Wins Best In Show
- Sat Nov 16, 2013 | 3 comments
- Cosworth Vega Collects Sixth Trophy for 2013
- Fri Nov 8, 2013 | 2 comments
- Vega GT Collects Seventh Trophy for 2013
- Sun Oct 20, 2013 | 1 comment
- Chevrolet Cameo pickup sells for $140,000 at Lambrecht Chevrolet auction
- Fri Oct 4, 2013 | 3 comments
- 500 Time Capsules up for auction in Nebraska - 50 with less than 10 Miles!
- Sun Aug 25, 2013 | 4 comments
Mad Men land the Chevy Account - will promote the XP-887 (Chevy Vega)
Jun 5, 2013 | Views: 330
In Season 6, set in 1968, Don Draper lands an account with Chevrolet to promote its upcoming “top-secret car,” the XP-887, the internal name for GM's corporately designed subcompact that would come to be known as the Chevy Vega. Don summed up Chevy’s hopes for the new design: “It’s totally new. They know there’s been nothing before Mustang and nothing after it, but they’re hoping it’s this.”
Ted said in a later episode, "They let me see the clay model, and it's no dog" with Don's reply for Chevy to call him in 1970 when they're ready to make an ad.
For an advertising firm like Sterling Cooper Draper Pryce, the Vega would have been a gold mine potentially worth the risks the shows characters are taking to get the business. Compared with Jaguar, the fictional firm’s previous big auto account, Chevrolet sold more Vegas in a few months than all the E-Type Jaguars sold in more than a decade of production.
Chevrolet sent two tweets last night about the show, although the automaker has no official link or partnership with “Mad Men.” Chevy first tweeted asking fans to speculate what ad Don Draper, founding partner will create.
Will the car play a big role in future episodes? Will we get to see the XP-877 – perhaps as a clay model in GM’s Warren, Mich. design center? Possibly. Will Don Draper cruise around town in a Vega as he did in the Jaguar? Not likely, as the XP-887 was announced in 1968, but advertising started in May 1970, a month before the car's name was released and the first one rolled off the assembly line. The most we can hope for is a clay model or prototype, unless the final season advances an additional year.
In real life, Chevrolet had a 90-year relationship with Campbell-Ewald, the ad firm behind "baseball, hot dogs, apple pie and Chevrolet" and in their day Vegas sold like mad, with Chevrolet producing nearly 2 million in seven years.
MAD MEN - AMC, Episode Guide - Season 6, Episode 6
Chevy Vega Ads - Chevy Vega Group
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