How many times have you heard the phrase, “There is no ‘I’ in team”? The efforts of many always outperform the efforts of one. Unfortunately, for some folks, cooperation is hard to come by, let alone between companies. But in this case, several companies teamed up to build one cool 2011 Ford for the SEMA show and do some R&D on the new platform in the process. (more…)
Posts Tagged ‘2011 Ford’
Normally, we don’t get that excited about new truck press events. Show up, drive the truck, listen to the PR folks rave about how it’s the best thing since sliced Wonder Bread, get a lovely parting gift, (usually a brand ball cap), and a press kit with the real info you need to write your story. Usually, the event test mules are fairly loaded models, and you get plenty of seat time driving the truck, which is cool, since it gives you the basics on how well it performs. But how representative is a scenic drive for a truck that’s designed to work, as 99 percent of all diesels are?