M&H Racemaster Tussles with Goodyear in a ‘David & Goliath’ Battle
In the “Tire Wars” of ’67, not a shot was fired, but the combat on the drag strips throughout the U.S. was fierce.
The basics of the battle were truly a David vs. Goliath saga. On one side stood the little guy, Marvin Rifchin, owner of M&H Racemaster Tires out of Watertown, Mass. On the other was his rival, the mighty Goodyear Tire & Rubber Company of Akron, Ohio. The two companies had their own approach to drag racing and they varied greatly. Marvin, the creator of the first modern racing slick in 1957, took a very hands-on approach when it came to developing compounds for new slicks and dealing directly with the racers. Goodyear relied on the giant corporate approach to design and development. Both business strategies proved successful as a flood of newly conceived tires surged from both companies’ design facilities.
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