Sound Machine

August 13th, 2009

Custom Autosound Cranks It Up


There was a time in our history, and not too long ago at that, someone could come up with an idea, and through a need for that product, become successful. Call it the “better mousetrap” syndrome. People like Carl Sprague, owner of Custom Autosound, are those who took an idea and ran with it. In Sprague’s case, it was in 1977 that he took a newer AM/FM-cassette capable radio and adapted it to work in his AM-only-equipped 1963 Corvette. And as these usually happen, it was through prodding from friends and others who wanted him to upgrade their cars that he saw an opportunity to make a nitch for himself. He soon was producing vehicle-specific units that looked like the stock unit, and fit in the stock location, but had all of the latest features that any driver really wanted in their sound system. And the rest, as they say, is history.

Sprague has always been a Corvette guy. From his earliest days, the iconic Chevy was the car for him, and he has had quite a few. So when he thought about building a hot rod, he knew that he wanted a Chevy, and he wanted it to be a roadster: he likes the breeze when he drives. So he put in a call to Barry White at Barry’s Speed Shop of Corona, CA, who said he could build what would look like a 1935 Chevy Roadster, but would be full on. Sprague liked the sound of that and agreed to go ahead with the project.

If the body looks familiar, it should. It is a Coast to Coast Street Rods Impact II 1933 Ford unit that Tony Correia of Speed Shop Custom Paint of Corona, CA, modified to appear more like a 1935 Chevy. In another effort to give it a Chevy look, Marcel’s Custom Metal Shaping fabricated a new hood. Correia also installed the Corvette dash into the car, but only after he chopped it into pieces and tossed out the center section. The crew at Barry’s Speed Shop fabricated a new grille with surround that also plays into the ’35 Chevy theme. For those who know, orange seems to be White’s signature color and it works perfectly with the ’35. The paint in question is actually a PPG-based special mix that Correia blended especially for this car. It has a healthy dose of pearl added to give it that <>pop<>, as if the car needed any more help.

To give the body (and Sprague) a good mount, Barry and his crew constructed a custom frame. Included in the job were some very cool suspension components by Kugel Komponents. One of Jerry Kugel’s incredible IRS rear ends as well as a KK IFS system now adorn the car and not only give it the perfect hot rod look, the KK units work very well and give the car perfect handling characteristics.

Since this car is a convertible (Convertible? There actually isn’t any top! -Ed.), the interior needs to be great looking as well as comfortable. Accomplishing these two requirements has never been a problem for the crew at Gabe’s Street Rods Custom Interiors of Paramount, CA, and the job they did on the ’35 is up to their normal high-quality standards. From fabricating the seats and door panels out of high-density foam to covering them with leather, they did it all, including wrapping the Budnik steering wheel. Including laying the Mercedes carpeting. Their fine job extends into the trunk as well. As stated, the dash is out of a Vette, but the gauges are by Classic Instruments, while the stylish floor shifter is an Auto Max unit that extends through a Correia custom made unit that he calls a “waterfall” but the rest of us call a center console. You know, artists. Keeping the occupants well settled into the seats are Custom Accessories 3-point harnesses.


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And while the rest of us get by on a single stereo, the official Custom Autosound Chevy gets two. Yep, twin Secretaudio units have been mounted in the door panels (well, there are two of them too, you know) and send out their electrical impulses to the 5-1/4-inch Brand X speakers. Brand X is another of Sprague’s many companies.

Last but not least, let’s talk about the power plant that propels the car. Looking vintage is no mere effect here; the engine is a 1963 Chevrolet 327-cid engine, fuel fed with a Rochester/Chevrolet mechanical fuel injection system. Refurbished by John’s Fuel Injection in Paramount, CA, it is a mechanical unit used on the 1957 Corvettes (though they could be factory ordered for virtually any V-8 Chevy of the day). Being that the engine has 10:1 compression and ported heads, the fuel injection will be a perfect addition both in the performance and visual aspects. A Turbo 350 tranny got the nod to channel the horsepower to the Kugel rear end.

As sweet as this car is, it was only made possible by the fact that Carl Sprague had the brains and ingenuity all those years ago when he started Custom Autosound. And as with CA, Sprague knew what he wanted when he commissioned Barry White to build his car: he wanted a Chevy and he wanted to feel the wind in his hair when he drove it. See, with hard work and knowing an opportunity when it appears, good things can happen.


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Complete with suicide doors, the ’35 Chevy began life as a Coast-To-Coast body that was modified by Speed Shop Custom Paint and the sweet grille by the crew at Barry’s Speed Shop.
Powered with a 1963 vintage 327-ci engine, this ’35 has a special addition in that a period Rochester/Chevrolet mechanical fuel injection system has been added.

This Chevy displays a beautiful leather interior thanks to the crew at Gabe’s Street Rods Custom Interiors of Paramount, CA. The seats and door panels were custom made by Gabe’s and the Budnik steering wheel also covered with matching leather.

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A pair of Custom Autosound Secret Audio units are placed into the door panels (one on each side) Sure, only one unit is really needed (and only one is actually operational), but what fun would that be?
A set of Custom Audio speakers have also been placed into the door panels. These panels by the way, are custom made, and are works of art in their own right.
Carl Sprague turned Custom Autosound from a garage-based hobby into the multi-million dollar venture it is today, and with that came the yearning for this killer 1935 Chevy.
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Thanks to Gabe and his guys, the trunk is no less perfect than the rest of the car.
To give the car a more Chevy look, the grille and surround were fabricated Barry’s Speed Shop.
A set of LED-equipped teardrop taillights give the rear end that hot rod look.
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A highly polished and beautiful Kugel Komponents IRS system handles the rearend duties.
Barry White’s Intrigue wheels adorn the corners while super low profile Toyo tires adorn them.
If that dash looks familiar, it’s because it is an early Corvette dash, but it sure looks right at home in the ’35.


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