Posts Tagged ‘SEMA 2010’

SEMA Crunch

Tuesday, May 10th, 2011

Ah, SEMA that four letter word that we love and hate at the same time. It is the motivation to finish our project trucks each year, and for some strange reason, decide to start new builds merely weeks before the deadline. The highs and lows of emotions felt throughout the build process culminates in the proud moment when one rolls into the Las Vegas convention center and begins wiping down the fresh paint as camera flashes pop. (more…)