Mark of the Best

September 9th, 2011

Text by Jason Mulligan

Photos Courtesy of Status

Branding Your Shop Truck the Right Way

While shop trucks can technically be defined as any truck used to run parts around town, the classic speed shops of the ‘40s and ‘50s branded their trucks, and like many of us, they customized them, as well. That style has persisted to this day and has become increasingly popular in the truck scene for those looking for a retro, vintage look that’s easy to achieve.

The guys over at Status in Rockwall, Texas, have been working on a friend’s C-10, laying it flat on the ground and installing a 6.0L LS1 motor from a GTO. The owner decided to keep the baby blue paint that adorned the truck and apply a mild patina for an old school look. Fender corners and high spots were lightly sanded down to the primer below to achieve this look. The final touch was to adorn the doors with the Status shop logo to complete the retro shop truck package. Back in the day, skilled sign painters hand-lettered the logos in paint. Thanks to technology, anyone with a paintbrush and some 1 Shot lettering paint can get this look using vinyl sticker stencils.

Sources

1 Shot

1shot.com (http://www NULL.1shot NULL.com)

Status

Dept. STTR

777 Riding Club Rd.

Rockwall, TX 75087

972.772.0146

Creatingrollingart.com (http://www NULL.creatingrollingart NULL.com)

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