Engaged Media A community member of Motortopia

Mini
Trucks

2026 GROUP MEDIA KIT — DIGITAL FLIPBOOK EDITION

The definitive guide to customization for the lowrider and street truck lifestyle. Our first fully interactive digital flipbook — built for embedded video, linkable ads, and real-time analytics.

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Day One Reach

This isn't launching to zero.

The flipbook goes out the moment it's live — straight to an audience that's already built and already asking for it.

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Email newsletter recipients receiving the flipbook link on release
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Pre-launch signups at minitrucksmag.com, requesting the link the moment it's live
The Opportunity

A new publication.
A proven audience.

  • Mini trucks are among the most customized small pickups in the U.S.
  • Iconic models like the Chevy S10 and Ford Ranger see near-universal modification.
  • Deep-rooted community and lifestyle centered around lowriding, custom paint, and street shows.
  • Nostalgia-driven demand among Gen Z / Millennials is pushing prices for classics like the S10 and Ranger.
Custom red Chevy S10 mini truck
Chevy S10 — full custom lower
$53B → $97.71B
Mini truck market value, 2025 → 2035 projection (6.26% CAGR)
$464.83B
Global aftermarket influence reaching the U.S. custom scene, 2025
$555.82B
Global automotive aftermarket projection by 2030 (3.64% CAGR)
Custom purple mini truck with airbrushed graphics
Airbrushed lowrider build
Who's Our Audience?

Owners. Customizers.
DIYers.

  • Passionate mini truck owners, customizers, and DIYers.
  • Core age range 25–50, skewing male (70%).
  • Highly engaged — spend heavily on modifications and gear.
  • Influenced by 80s/90s custom culture and lowrider trends.
Audience Snapshot
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Average age (survey snapshot)
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Male
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Earn $50K+ per year
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Make buying decisions from online content
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Regularly attend custom events
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Purchase high-end custom gear
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Average engagement rate across platforms (above industry avg)
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Custom truck shows & meets covered across the U.S.
Thriving Online Communities

A massive playground —
online and off.

Mini truck owners aren't just buying products, they're chasing new experiences. Every show is a reason to upgrade air ride, paint, and wheels.

Reddit — r/MiniTruck
Active customization discussions
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Facebook Mini Truck Community
Daily build shares
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Japanese Mini Trucks of America
Import and mod focus
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Stanced Mini Trucks
Lowrider and static drop posts
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Mini Truck Forums
Enthusiast discussions on parts & builds
Active
Blue mini truck with custom flame paint and open doors
Custom flame paint, show-ready
Why Mini Truck Advertisers Should Care
  • Shared audience: customization, performance-driven, gear-focused.
  • Tighter niche = higher conversion rates.
  • Expanded brand visibility across both Street Trucks + Mini Trucks.
  • Additional opportunities at mini truck-exclusive events.
Lowered white mini truck at a show parking lot
On the show circuit
Some Events We Cover

Where the builds
come out.

Ideal opportunities for live coverage, sponsorships, and community engagement.

APR 17–19, 2026
Southeastern Mini Truckin' Nationals
Maggie Valley, NC
Live Coverage
JUL 31, 2026
Northwest Mini Truckin Nationals
Salem, OR
Live Coverage
AUG 7–9, 2026
Carlisle Truck Nationals
Carlisle, PA
Live Coverage
Built For Clickable Ads

Your ad, in motion.

Every ad in the digital flipbook can embed video or GIFs, link out with UTM tracking, trigger pop-ups, surveys, and lead forms, and report back on 10+ analytics metrics. Click the sample unit below to see it come alive.

Sample Advertiser · Full Page
Chrome Wheel Co.Tap to play the ad ▸
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Impressions
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Clicks
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CTR
Live demo — metrics update as you interact, just like the real embedded units.
  • Embedded video / GIF placed anywhere in the publication
  • UTM-tracked links for full-funnel attribution
  • Pop-ups, surveys & lead forms built directly into the page
  • 10+ analytics metrics reported back per placement
  • Provided by advertiser or produced in-house by our team
Clickable Digital Ads

Rate card.

Linkable placements throughout the digital issue — embed videos/GIFs, UTM-tracked links, pop-ups, surveys, lead forms, and 10+ analytics metrics.

Size (Linkable Ad)Rate
C2 — Inside Front Cover$750
C3 — Inside Back Cover$750
C4 — Back Cover$1,000
Full Page$500
1/2 Page$350
1/4 Page$250
FINAL TRIM: 8" × 10.875" — FULL PAGE LIVE AREA: 7.125" × 9.75" — 1/2 PAGE: 7.125" × 4.875" — 1/4 PAGE: 3.375" × 4.875"
*Live area — type and images not intended to bleed must be kept 0.25" from final trim.
Ad Close
07/14/26
Artwork Due
07/20/26
Digital Issue Release
08/01/26
Content Breakdown

What fills
every issue.

  • Feature Builds Spotlighting unique projects
  • Technical Installs Step-by-step modifications
  • Product Reviews Aftermarket gear + tools
  • Event Recaps Immersive coverage from the showgrounds
Classic maroon lowrider mini truck
Classic build, feature-ready
White lowrider mini truck with red interior at a car show
Full-service production on location
Full-Service Marketing Support
  • Videography — show runs, installs, product footage
  • Photography — studio and lifestyle mini truck shoots
  • Social media management — targeted campaign execution
  • Instruction manuals — step-by-step product guides with QR code
  • SEO / PR content — custom blogs, articles, press releases
  • Magazine design & printing — end-to-end branded publications
Why We're Great At This
  • Strong synergy with Street Trucks Magazine
  • Massive, loyal mini truck aftermarket community
  • Proven interest and spending behavior
  • Mini Trucks fills a growing demand in custom media
Let's Get You In The Issue

Ready to ride along?

Managing Director/Publisher
Rima Dorsey
Email Rima Call 949-370-1437