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The overall sanitary attractive market potential
Sep 24, 2013 | Views: 78
But this ideal bathroom bathroom and has been slower to occupy the current market as a whole. While the hype has been deeply rooted in the concept of the bathroom as a whole, but the market response has been tepid, most consumers are buying less.
The overall sanitary market potential is huge
Bathroom design with the progressive development of the full package solution " The whole bathroom " is concerned by the industry and consumers, they gradually in the footsteps of occupation of the bathroom market accelerated pace.People on the whole There is also a new interpretation of the concept of the bathroom. Bathroom as a whole, that is, sanitary ware, bathroom, bath, furniture, shower screen taps, showers, tiles of any of the individual products such as accessories in the design are integrated into a unified whole environment, the overall solution is a family bathroom space.
According to industry estimates, within the next 5 years, " the whole kitchen " The market will be $40 billion above, if you add a large number of kitchen appliances and ancillary equipment, the next 10 years, its market is expected to reach $100 billion.And as the brand full involvement in all sectors of the kitchen, to consolidate resources, rapid and stronger, bigger, satisfy the consumer to consumer kitchen " holistic " demand, reduce the distance between the product and the consumer, become the kitchen and the main directions for enterprise development as a whole.
" The whole bathroom " one big brand to be seen
At present, some high-end bathroom brand, such as Kohler, such as Toto, hansgrohe, American Standard is doing overall bathroom products. According to market conditions Overall, the overall current consumption location for the high-end bathroom, so most customers general response to high.According to reporters at the house, the red star Mei Kai Lung store visits of view, whether domestic or international brand, the whole bathroom, the prices are much higher than ordinary bathroom.
In response, some experts pointed out that this mode of high - oriented marketing is bad for sanitary more quickly to consumers as a whole family. In the low-end direction should be in the future." The whole bathroom is not necessarily representative of the overall luxury, in fact, it can be simple, particularly useful.
Designers in the industry, said a growing number of brands can from the design of bathroom space for customers to select bath products, and then to the atmosphere such as creating a " whole bathroom solutions ", enabling consumers to experience these services to high-end quality of life, enjoy the modern still life.
" The whole bathroom " is still stuck in the concept stage
Day invitation - prone east of Legalists in home improvement, chairman of FAI optimistic about China's overall development of the bathroom. In his view, bathroom products in China lack of integration, and is currently led by Europe to the overall development of sanitary products are, it will become the future development trend of the overall bathroom.
Experts say the bathroom should not just be to make the product as a whole, should be the creation of a sanitary environment, as the country's high population growth, the overall bathroom has a very good market prospects.However, the market situation, the overall sanitary ware China is the main stay in the " copy " The level of foreign countries. The industry believes that, if it's just a simple move foreign products to China, may not get very good results, the bathroom business first thing to do is understand the Chinese market characteristics, according to market situation for consumers " tailor-made " for their bathroom products as a whole.
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