Mercedes Lilienthal January 18, 2023 All Feature Vehicles
On Aug. 27, 2019, we lost one of the most influential and endearing off-road automotive greats: Jessi Combs. Inspirational in many respects, Jessi Combs was fearless, compassionate, funny and dedicated to making a difference. This one-of-a-kind woman, who died at the young age of 39, left us too soon, but the impact she made on the world is felt by all, especially those who got to ride alongside her in life. Her encouragement and influence helped women excel in their non-traditional careers, take chances on new paths, and retain resiliency to forge ahead and face challenges head on.
Jessi was a talented welder, fabricator, off-road racer and prominent TV personality on shows like “Overhaulin’,” “Xtreme 4×4” and “Mythbusters.” Her physical life ended while trying to beat her own land speed record of 483 miles per hour and attempting to top Kitty O’Neill’s 1976 record of 512.7 mph at Oregon’s Alvord Desert, but her spiritual life will continue to inspire many for years to come.
“Jessi’s biggest accomplishments aren’t even close to being over.”
According to a press release from the Harney County Sheriff’s office, “a mechanical failure of the front wheel, most likely caused from striking an object on the desert” caused the front wheel assembly to collapse on the jet-powered North American Eagle. This, in turn, led to the crash that occurred at speeds near 550 mph, according to the sheriff’s office.
Even though Jessi is physically no longer with us, her spirit will carry on. She was a huge advocate for women in skilled trades and a role model to young children, no matter their gender. No matter how busy Jessi was, she took time to chat with people interested in meeting her. In her mind, she wasn’t a celebrity; she was just another girl doing what she believed in.
Terry Madden, Jessi’s best friend and life partner, knew Jessi for years. During that time, they got close as they attended multiple events every year all over the country, such as King of the Hammers, the SEMA Show, Easter Jeep Safari and Hand Built, to name a few.
“We actually sat down after King of Hammers a few years ago and had the talk of ‘do we want to risk this amazing friendship and screw it up by publicly dating?’” Terry said. “I invited her to Malibu for the weekend and she said no; she was gonna stay on the lakebed. I went by myself and about 11pm that night I got a text. Jessi texted, ‘Where are you camped? I’m here!’”
And with that, the rest was history.
There is no description for Jessi’s personality, said Terry.
“She was truly my unicorn,” he said. “She had an amazing way of [no matter what she was dealing with internally] putting it all away and taking care of others.”
That’s where Terry and Jessi bonded. They both held in their issues over the years and finally had a person to confide in where they did not feel judged. The inseparable pair were lucky enough to live and work in the life they loved. Their worlds merged as they were able to travel and work together.
“I learned a lot from her that I never wanted to learn,” he said. “If I didn’t know better, I would swear she was grooming me for being able to handle things when she was gone.”
Jessi, along with Theresa Contreras of LGE-CTS Motorsports based in San Dimas, California, made it their mission to motivate and help women and young girls gain self-confidence, get hands-on training with all sorts of trades that are normally male dominated and break through stereotypes. To them, there weren’t boundaries, just challenges to push through. In addition to each of their jobs and daily duties, they decided to create the Real Deal Revolution organization to help empower women.
They wanted Real Deal to spark their interest, to take the intimidation factor out of trying something most women wouldn’t normally do and to let them try it right now. Together they designed and built a 10×10 wood-and-metal booth that they took to car and motorcycle shows to demonstrate welding and pinstriping. Anyone at any age could try each skill. They attended events like Chopper Fest, Born Free and Babes Ride Out, an event where a lot of women got to know them. Jessi wanted Real Deal to be about everyone else, not necessarily about them.
“Jessi wanted the speed record so bad,” Theresa explained. “For Jessi, it was always about breaking new boundaries. Jessi was always a goal-oriented person; she wanted to do something and strove to accomplish it. She understood you had to go through the struggles and challenges in order to succeed—that it wasn’t failure.”
That was part of their mantra, to help empower others, and get other girls excited about things in life that weren’t typically meant for women.
Theresa and Jessi worked on various builds together, but one that stood out was a BMW R nineT they built for Real Deal. In 2015, when BMW approached them, they decided to design and craft a land speed-inspired motorcycle that women could both ride and race.
“The colors were inspired by the colors of the dry lake bed at sunset, where you get the golds and silvery tones that dance across the horizon and the desert sand,” Theresa said. “We wanted to make the bike look rawer, naked.”
So, they decided to delete a lot on it and give it a more café-racer look with a “less is more” type of feel.
Although the project motorcycle took a while to finish, they proudly showcased it in BMW’s booth at the 2016 SEMA Show. There it started its tour of several shows, winning accolades along the way.
“Our [next] goal with Real Deal is to get some ladies on the dry lakebed to race it like it was intended!” Theresa exclaims.
They wanted to show women (and girls) you didn’t have to go to college to learn a career. There’s a whole other world out there. Real Deal wanted to break through stereotypes, to show that working their asses off can get them to where they want to be. They showed what it takes to get there, and that, in turn, will strengthen and empower their ideals.
Thea Ulrich, Jessi’s friend and fellow welding co-teacher at the Babes Ride Out events, said Jessi helped her crack into the off-road and trade industry. Thea has taught welding, blacksmithing and fab work for many years. In fact, she makes many of the apparatuses for her mid-air acts as an aerial performer. Thea hadn’t gotten her moto license and knew nothing about the automotive world. Even though she wanted to learn, she just accepted there weren’t many other women out there for her to work with. But then she met Jessi through Instagram and was asked to help teach for Babes Ride Out.
“Teaching alongside Jessi was not only my first experience being able to work as a team with a badass woman, but I was introduced to this vast and amazing community of female builders and makers,” Thea said. “She was a magnet for extraordinary women, all of whom were radical, kind and experts in their field.”
Thea goes on to say Jessi was a bright bolt of positive electricity. Energy just radiated out from her wherever she was. Thea believes people think that “badass” and “incredibly kind and giving” don’t stereotypically go together—but to her Jessi was both of those things.
“For Jessi, it was always about breaking new boundaries.”
“She was so fierce, so strong, absolutely unwavering in her pursuit, but also just the nicest, funniest, most approachable, and generous person you could find,” Thea said.
The community of women builders and makers are still strong, yet heartbroken.
“There are no words that could express my gratitude for this gift [to meet all of them],” she said.
Jessi Comb’s was Warn Industries’ spokesperson for nearly 10 years, and her racing efforts were sponsored by the company.
“Jessi embodied so much of what Warn Industries stands for—integrity, passion and perseverance—she was an inspirational part of the Warn Industries’ family,” said Andy Lilienthal, the company’s strategic communications manager. “She really was genuine and relatable; she was great to work with because she was a natural.”
Andy goes on to mention that Jessi was talented in many ways: from her fabrication skills and racing prowess, to her ability to connect with people and motivate, inspiring both men and women, young and old.
“She was a natural with her fans, especially with younger kids,” he said. “She was a dedicated racer who strived to be the best she could be, both on and off the racecourse.”
Jessi was not only a world-class, awe-inspiring, kick-ass human, but she was a symbol for many, Thea said.
“She was a representation of dreams that pushed boundaries and fought for something greater,” Thea said. “When a symbol dies, it can be hard to remember that dreams do not also die. In the midst of grief and shock, you have to disentangle the person from the ideology they represented. Jessi’s death does not mean believing that these ideals were a farce; it means we have to believe in them that much harder. We have to do what Jessi would do. Double-down, work even harder, shine even brighter, and never take no for an answer!”
Jessi Comb’s biggest accomplishments aren’t even close to being over.
“Her legacy and what her name, teachings and spirit are going to do for this world is by far her biggest accomplishment,” Terry said. “It was amazing to watch her work and watch the fruits of her work develop.”
In addition to the Real Deal, the Jessi Combs Foundation was formed as an organization dedicated to educating, enabling the next generation of female innovators.
“She was more important to this world than she ever knew,” Terry said. “To her, she was just another girl doing what she believed in. The difference is she had the balls to do it.”
“…Jesse was a bright bolt of positive electricity. Energy just radiated out from her wherever she was.”
Terry said that Jessi’s biggest challenge was exactly the thing she was working against, the perception of a woman in the automotive industry that was just a pretty face and didn’t actually know what she was talking about. She was extremely talented but had to work twice as hard to prove it because she was a woman in a man’s world.
“If I had to pass on any advice [I learned from Jessi] to a young girl, it would be to be comfortable in your own skin,” Terry said. “Everyone has the same thoughts and insecurities as you do. As soon as you get comfortable with yourself, you’ll be a step ahead of everyone else …”
It’s hard to describe someone like Jessi, Thea said.
“You really don’t want to fall back on clichés, but what you have to realize is that Jessi is the type of person from which [the] cliché, ‘Marches to the beat of her own drum,’ was born,” she said. “It’s perhaps simply best to rewrite history and assume that Jessi came first—she inspired the cliché.”
Jessi was a true inspiration to many. She’ll forever be missed. RIP Jessi, you’ve just crossed the final finish line.
Seeing Jessi shatter male-dominated glass ceilings boosted my confidence, which eventually led me to pursue my dreams as an off-road journalist and freelancer. I loved seeing Jessi, capturing her energy through the lens of my camera, but most importantly, belly laughing at the silly stories we’d share after a long day of racing or an off-road event. I had a long-time career as a commercial interior designer and project manager, but instead of locking myself in a mundane vanilla box of walls, I decided to change. I pushed my boundaries and charged into the unknown. Was I at risk of failure? Certainly. But finding inner strength that motivates, drives determination and inspires change can be the ultimate leap of faith to find true happiness.
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