Uniting C10 Truck Enthusiasts for a Worthy Cause

IN the heart of downtown Atlanta, amidst the bustling cityscape, a unique event takes place every year that celebrates the timeless beauty and charm of GM/Chevy trucks of yesteryear. Welcome to C10s in the City, a classic truck show that has captured the hearts of truck enthusiasts and the local community alike. As journalists from C10 Builder’s Guide magazine, we had the privilege of attending this exceptional gathering and experienced firsthand the passion and camaraderie that defines this event. 

C10s in the City, as the name suggests, is a tribute to Chevrolet trucks from 1998 or older. Whether they are customized masterpieces or lovingly restored classics, all full-size Chevy trucks are welcome to participate. From lowered trucks that kiss the asphalt to towering beasts that conquer off-road trails, this show brings together a diverse range of C10 enthusiasts, and they all share a common bond—the love for these iconic vehicles.

What sets this truck show apart from others is its unique approach to celebrating the C10 community. Unlike traditional shows that focus solely on trophies and awards, C10s in the City shifts the spotlight to something far more profound: bringing people together and supporting the community. The event’s organizers, Richard Cheeseman and Sarah Boim, have poured their hearts and souls into creating an inclusive and welcoming atmosphere where everyone can feel like they belong.

One of the standout features of C10s in the City is the absence of traditional trophies. Instead, participants and attendees alike engage in friendly exchanges, sharing stories about their prized trucks, modifications, and experiences on the road. It’s a refreshing departure from the competitive spirit that sometimes characterizes other car shows. Here, it’s all about fostering connections and forming lasting friendships among fellow truck enthusiasts.

Moreover, the altruistic spirit of C10s in the City shines brightly through its commitment to supporting a worthy cause—the Pink Fund. This charitable organization provides financial assistance to individuals undergoing breast cancer treatment who find themselves facing the tough decision between medical care and essential household expenses. The Pink Fund understands that the financial burden of treatment can be just as devastating as the medical challenges. By choosing this noble cause as the beneficiary of their fundraising raffle, C10s in the City demonstrates a heartfelt dedication to making a difference in the lives of those fighting breast cancer.

The show organizers deserve special recognition for their passion and dedication to the C10 community. Their hard work and unwavering commitment have transformed C10s in the City into a must-attend gathering for truck enthusiasts, leaving an indelible mark on the hearts of all who participate.

To provide our readers with an immersive experience, we’ve captured the essence of C10s in the City in a special video. Through this visual journey, you’ll witness the sights and sounds of the event, the genuine enthusiasm of the participants, and the heartwarming moments of unity that unfold when like-minded individuals come together.

C10s in the City transcends the typical truck show experience. It is an event that celebrates not only the beauty of classic GM/Chevy trucks but also the power of community and compassion. Through their support of the Pink Fund, Richard Cheeseman and Sarah Boim have amplified the impact of this gathering, turning it into a force for good. As journalists, we can confidently say that C10s in the City is more than just a truck show—it is a celebration of life, love, and the enduring spirit of camaraderie that unites us all.