The legendary "ad man" for Pontiac and the marketer behind the Pontiac GTO and several other Pontiac specialty cars, Wangers helped establish the "musclecar" to its rightful niche in the history of American car marketing. No, he did not invent the GTO, that credit goes to John DeLorean, Russ Gee and Bill Collins but Wangers was certainly the man who created the mystique that today surrounds America’s original musclecar—the Pontiac GTO.
Marking the 50th Birthday of the GTO, Jim Wangers is traveling the country recounting the behind the scenes stories on the development, advertising and release of the car that launched the Musclecar Era. After all, Jim Wangers was there when the GTO was born—Happy Birthday GTO! Furthermore, Jim Wangers presentation, "The Anatomy of the Musclecar" which addresses the growth and history of the American performance car, including today's modern performance car, continues to appreciated by enthusiasts around the country.
There will be a Question and Answer session following the lecture.
Please meet at Blackhawk and plan on a cruise out to lunch somewhere with our group.
Sat Mar 15, 2014 from 10:30 am – 12:00 pm (PDT)