Retrax® from RealTruck® Celebrates One Millionth Truck Bed Cover Sold and Releases Next Generation Improvements

Motortopia Staff . February 25, 2026 . Press Release

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ANN ARBOR, Mich. (February 10, 2026) – RealTruck, a global aftermarket product and accessory brand and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, today announced it has officially sold its one millionth RealTruck Retrax truck bed cover. To celebrate the milestone, the brand is launching a second generation update to their best-selling product as part of the RealTruck RetraxPRO Series.

“Founded in 1997, Retrax has achieved countless milestones through sustained growth and decades of hard work from everyone who has helped build this company,” said Brad Derosier, RealTruck Manufacturing Site Leader in North Dakota. “Crossing the one million units sold mark is a proud moment that honors our legacy and points to an exciting future.”

The new and improved RealTruck RetraxPRO features improvements to strength, security, ease of use, and protection against the elements, keeping cargo secure and dry in any conditions. RealTruck RetraxPRO XR also offers an integrated T-Slot rails option that easily connects with racks, cargo holders, tents, and cross bars, along with TraxLatch™, a unique benefit of unlimited lockable stopping positions, allowing truck owners to cinch gear between the cover
and tailgate for enhanced cargo management.

“Retrax helped pioneer the retractable category and the one million milestone is a testament to their products that stand the test of time,” said RealTruck’s Sr. Director of Brand Marketing, Maura Rioux. “Retrax continues to lead the retractable cover space while building upon our legacy as we continue to innovate and improve our product lineup to keep cargo secure.”

The RealTruck lineup of premium retractable Retrax truck bed covers is proudly designed and manufactured in the USA. Retrax covers feature low-profile designs that utilize compact storage canisters to maximize cargo capacity, durable materials for unsurpassed security, and optional T-slot rails that are compatible with a broad range of cargo management accessories.

The one millionth tonneau cover was produced at the RealTruck facility in North Dakota which has been producing covers in Grand Forks, ND since 1997.

The new and improved RealTruck RetraxPRO MX and RetraxPRO XR are available now, starting at $1,999. For more information, please visit RealTruck.com a

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