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SEMA Show 2023 Unveiling the Automotive Industry’s Pinnacle

The Largest Automotive Event in the World

When it comes to automotive events, you’ll find nothing larger or more recognized than the SEMA Show. While most people perceive this event to be a car-and-truck show, it isn’t. It’s an industry-only trade show designed for aftermarket manufacturers, distributors, and related companies to network and show off the latest and greatest parts. 

Are most of these parts installed on top-notch vehicles? Yes. Are there more high-end builds than any other automotive event? Yes. So, in a way, you can say it’s a “show” but on a totally different level.

Each year people from all over the world travel to Las Vegas the first week of November to attend this event, and this was the 60th year they have done so. SEMA organizers recorded more than 130,000 attendees with 70,000-plus buyers and 3,000-plus media personal, all from over 140 countries. While the size of the crowd was massive, the size of the venue was even more impressive: With over a million square feet indoors plus all the massive outdoor areas, attendees had literally no way to see every vehicle.

Engaged Media, the parent company of Street Trucks magazine and our sister titles, sent the editorial team to SEMA so that we could give our readers the best truck coverage possible. The company also hosted a booth in the Central Hall, right in the middle of Hot Rod Alley. In the booth, we debuted our Sergeant Square C10 build you’ve seen for several months throughout the build process, which was done to benefit Mission 22. The booth stayed packed from opening to closing each day as attendees stopped by to salute the Sergeant in person.

We also debuted our Project Stockish, a ’23 Sierra build you’ve also seen on these pages. It starred in the Dropstars Wheels booth after making its way from North Carolina to Las Vegas to represent the wheel company as well as Street Trucks.

To get you the best print and digital coverage in the world, we packed our most comfortable shoes and stocked up on plenty of water and energy drinks to prepare for the miles we would walk each day as we tracked down the best trucks and the newest products.

This is one event we refuse to miss. And because it’s open only to the automotive industry, it’s a must for us that we attend to bring you as much coverage as possible. Follow our social media pages as well as the Motortopia YouTube channel for even more content from the show!

The Engaged Media booth was home to Street Truck’s Sergeant Square build for Mission 22. It had a big reveal at the show!

The best booth models of the show were practicing their poses before work.


Epic Announcement: F-100 Builder’s Guide Transforms into the F-Series Builder’s Guide Magazine

Attention readers: This is a momentous announcement that will forever alter the course of this publication.

Since its inception, F-100 Builder’s Guide magazine has been the beating heart of the Ford F-100 community—a cherished companion for custom and classic truck enthusiasts. Together, we have celebrated the legacy, beauty, and craftsmanship of these iconic vehicles, forming a tight-knit family fueled by passion and camaraderie.

But as we venture into the future, our road takes an exhilarating turn. Today, I am thrilled to unveil a bold transformation that will elevate us to new heights: the F-Series Builder’s Guide magazine. This evolution marks the dawn of a remarkable chapter where we embrace not just the legendary Ford F-100 trucks, but the entire breathtaking F-Series lineage.

Now, you may wonder—why this change, and what does it mean to our devoted readers? Allow me to paint a picture of the boundless possibilities this opens up for us all.

First and foremost, this expansion breathes life into our publication like never before. The F-Series is a testament to Ford’s ingenuity and engineering prowess, spanning decades of remarkable trucks that have shaped automotive history. By embracing the full spectrum of these exceptional vehicles, we can now traverse an even vaster landscape of innovation and inspiration.

With this grand shift, our horizons widen, welcoming a multitude of F-Series enthusiasts, from die-hard devotees of the F-100 to the seasoned aficionados of the latest F-Series models. Our community continues to grow stronger, enriched by diverse perspectives, skills, and stories that unite us under one banner—that of the F-Series family.

Embracing the F-Series offers an extraordinary array of benefits and opportunities. We now have the chance to explore the astonishing sales records of these trucks, their lasting impact on the automotive world, and the multitude of aftermarket parts manufacturers catering to them. Our journey as custom truck enthusiasts will take a thrilling detour, leading us to discover fresh avenues for customization and personalization, that will ignite your creativity like never before.

Welcome to the next chapter of our adventure…  

But amidst this grand evolution, let me assure you that we are unwavering in our commitment to you. F-Series Builders’ Guide magazine remains steadfast in our core values, our passion for the enthusiast lifestyle, and our dedication to serving custom and classic Ford truck lovers. The essence of F-100 Builders’ Guide will live on within us, forever etched in the DNA of our publication.

So, fasten your seatbelts as we embark on a journey that unites the past, present, and future of the F-Series. Together, we will celebrate the spirit of craftsmanship, the joy of driving, and the bond that only enthusiasts can understand.

Welcome to the next chapter of our adventure—F-Series Builder’s Guide magazine!

With boundless excitement,

Chris Hamilton
F-Series Builder’s Guide magazine