DUSTIN KORTH
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March 06, 2025
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Diesel World
In the world of diesel culture, few names are as recognizable as Ryan Fusco—better known as DMAXRYNO. From building some of the most eye-catching Duramax-powered trucks to creating a massive social media presence, Ryan has built a brand that resonates with diesel enthusiasts nationwide. His journey from a diesel truck fan to one of the industry’s most influential content creators is a testament to his passion for the diesel community.
Ryan Fusco’s love for diesel trucks started early, and it didn’t take long for him to turn that passion into a full-fledged career. His DMAXRYNO persona, which is centered around Duramax-powered trucks, quickly gained traction on YouTube. Through engaging content, in-depth build breakdowns, and a signature blend of humor and authenticity, Fusco became a trusted voice in the diesel scene. One of the most unique things about Ryan is his commitment to hard work, blue collar trades, and the notion that the world owes you nothing.
While Fusco is best known for his YouTube content and his diesel trucks, his influence extends far beyond just diesels. His brand, Workforit Apparel, embodies his mindset—encouraging hard work, perseverance, and dedication. More than just a clothing line, Workforit has become a movement, resonating with fans who believe in putting in the effort to achieve their goals, whether in business, personal growth, or truck builds. As Ryan says; “if you want anything in this world, you gotta work for it”
Beyond truck builds and social media, Fusco has built a strong community of like-minded individuals who share his love for diesel trucks and blue collar trades. Whether he’s documenting his travels, sharing a build he’s working on, or showcasing the various projects around his very own Ryno Ranch, his content keeps fans engaged and coming back for more.
Ryan Fusco’s influence on the diesel industry is undeniable. His ability to connect with enthusiasts, showcase builds and promote the culture has solidified DMAXRYNO as one of the most recognizable names in the scene. As he continues to evolve and grow his brand, one thing is certain—Fusco isn’t just building trucks; he’s building a legacy in the world of diesels.
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