Motortopia Staff
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December 10, 2025
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Press Release
Pittsboro, IN – December 10, 2025 – Fleece Performance Engineering, a leader in diesel performance products and advanced manufacturing, today announced three major milestones in its growth strategy: the recent acquisition of Concept Performance, a 170,000-square-foot expansion of its Pittsboro, Indiana headquarters, and a new partnership with Witt Family NAPA Stores to bring Fleece products to retail shelves in the Midwest.

In September, Fleece Performance completed the acquisition of Concept Performance, a premier manufacturer known for its advanced aluminum LSR and LTR builder blocks. The addition of Concept Performance strengthens Fleece’s ability to deliver industry-leading performance products to the gas market and expands its manufacturing capabilities with dedicated foundry operations.
Construction is underway on a significant building expansion that will add more than 170,000 square feet of production, engineering, and logistics space to the company’s Pittsboro facility. This investment will increase capacity, accelerate new product development, and create additional jobs in the local community.
Fleece Performance also announced that its products are now available at over a dozen Witt Family Napa Store locations across Indiana, Michigan, and Ohio. This partnership with Witt Family Stores in Indiana, southern Michigan and parts of Ohio marks the company’s first retail distribution, making its innovative repair products more accessible to customers nationwide.
“These three initiatives represent the future of Fleece Performance Engineering,” said founders Brayden and Chase Fleece. “By acquiring Concept Performance, expanding our Indiana headquarters, and partnering with NAPA, we’re creating new opportunities for growth, investing in American manufacturing, and delivering more value to our customers.”
Founded in 2008 by brothers Brayden and Chase Fleece, Fleece Performance Engineering has become one of the most trusted names in the diesel aftermarket. With expanded capabilities, a larger workforce, and worldwide distribution, the company is poised for its next chapter of growth—while continuing to call Indiana home.

About Fleece Performance Engineering
Fleece Performance Engineering is a leading innovator in diesel performance products and advanced manufacturing solutions. Headquartered in Pittsboro, Indiana, the company designs, engineers, and manufactures a wide range of high-performance parts trusted by enthusiasts, racers, and professionals around the world.
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