Motortopia Staff
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April 22, 2026
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Press Release
Bowling Green, KY., April 21, 2026 – Holley Performance Brands, the industry leader in automotive performance solutions, today announced the launch of Holley High-Performance Car Care, a new line of detailing products designed for enthusiasts who demand both performance and presentation. Holley High-Performance Car Care delivers a streamlined system of products engineered to clean, protect, and enhance vehicle appearance.
The Holley High-Performance Car Care lineup includes six core products:
Holley partnered with Malco Automotive, a respected name in professional-grade detailing products, to develop formulations tailored specifically for performance-minded vehicle owners. By combining Malco’s decades of expertise in chemical formulation with Holley’s deep connection to the enthusiast community, the collaboration delivers a purpose-built solution for modern builders and drivers.
Together, the lineup gives performance enthusiasts a straightforward system for maintaining the appearance of their vehicles with products designed specifically for their needs.
“This launch represents a natural extension of our performance ecosystem, said Doug Wright, Business Unit Director. “Our customers care about every aspect of their vehicles, from how they perform to how they present and this new car care line allows us to support that passion with products built to the same standards they expect from Holley.”
Holley will debut the new product line at LS Fest West 2026 in Las Vegas, Nevada, from April 24–26, ahead of its official retail availability on May 6, 2026. The event will provide enthusiasts with a first look at the products during one of Holley’s flagship gatherings.
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