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MICHAEL ECKERSON March 01, 2023 All Feature Vehicles

1963 From humble, to humongous

An genuine American success story: SEMA (The Specialty Equipment Market Association) dominates in the promotion, advocacy and husbandry of the automotive aftermarket industry. You can thank this organization for the RPM Act, which fights to preserve your American right to build and race classic cars.

From its humble beginnings at Dodger Stadium in Los Angeles in 1963, SEMA has been unwavering in its commitment to the industry and the consumer of aftermarket products that achieve greater-than-OEM capability for, pretty much, any vehicle you have interest in restoring or making more of the factory vehicle you drive daily. From racers, to show cars, to hot rodders, and all in-between, SEMA is your voice in the industry – and in legislature.

Automotive manufacturers showcase their new products at the SEMA, while buyers come to SEMA to discover the new products and trends. SEMA is a place for industry professionals to connect and do business, and so SEMA is a trade-only event that is not open to the general public. The 2016 SEMA Show featured more than 2,400 exhibiting manufacturing companies.

SEMA Ignited is the official SEMA Show after-party that connects the general public with industry leaders, celebrities and award-winning custom vehicles. The festival takes place immediately after the SEMA Show closes Friday. Hundreds of cars and trucks file out of the Las Vegas Convention Center and assemble across the street at SEMA Ignited.

SEMA Ignited attendees have the exclusive opportunity to view hundreds of customized rides featuring the newest and most innovative products from the SEMA Show. The event also includes food, music, drift demonstrations, celebrities, and the culmination of the SEMA Battle of the Builders competition which includes more than 250 competitors vying for the title of the Ultimate Vehicle Builder.

New Product Award Winners 

Collision Repair & Refinish Product WINNER

Product: ALLDATA Repair

Description: A comprehensive database of OE-direct information to diagnosis, repair, and maintain vehicles. The database includes over 38,000 engine-specific vehicles. ALLDATA Repair was updated in 2017 with more data, better search, and faster navigation AND 300,000 non-OE interactive color wiring diagrams.

Phone: 877-380-3084

Engineered New Product WINNER

Product: Racepak Vantage CL1 Cloud Based Data Kit

Description: Racepak’s Vantage CL1 cloud based data kit represents a new concept in racing instrumentation and data. A vehicle mounted mobile phone running the Racepak D3 app is Bluetooth paired with a CL1 data box, providing onboard information, while transmitting all data to Racepak’s Cloud system for remote data viewing from any internet connected location.

Company: Holley/MSD
Phone: 888-429-4709
Part #: 20100-2001

Exterior Accessory Product WINNER

Product: HDX LED Grille

Description: Our HDX LED Grilles feature a form fitted mesh grille with laser cut Westin logo and 11 gauge steel frame with the light housing made of 16 gauge steel. Includes (1) Double Row Combo LED Light Bar and (2) Flood or Spot Single Row LED Light Bars.Westin?s HDX LED Grille offers easy bolt-on installation so no drilling is required.

Company: Westin Automotive
Phone: 626-960-6762
Part #: 34-1045

Interior Accessory Product WINNER

Product: SP9100 Switch Panel Power System

Description: This Made In USA product is an amped up version of our SEMA Award Winning system. The SP9100 offers a 125amp Power Module, w/4 35A circuits and 4 rated to 18A, RGB backlighting w/Color Picker, Color Coded output wires, Two Remote Trigger inputs (active Hi or Low), Time Delay Off Function, One-Touch Flash/Strobe, and LED troubleshooting indicators.

Company: Switch-Pros by Off Road Engineering
Phone: 949-581-2991
Website: www.switch–

Mobile Electronics Product WINNER

Product: Secure360 Automotive Security Camera

Description: The Waylens Secure360 Automotive Security Camera is the connected 360-degree dash camera that sees everything going on in and around your vehicle, even when it?s parked. Available with 4G connection to the Waylens app with live monitoring, the Waylens Secure360 puts in the palm of your hands the power to know, show and protect what?s important.

Company: Waylens Inc.
Phone: 513-445-8662

Off-Road/4-Wheel Drive Product WINNER

Product: 2 Ton big wheel jack

Description: Introducing an Off Road Jack that is truly off road worthy! Pro Eagle brings you our 2 ton “Beast” off road jack. Large non pneumatic wheels allow it to roll over uneven terrain with solid steel axles and sealed bearings that exceed the hydraulic lift capacity of the jack. Adjustable extension gives added lift height when needed.

Company: Austin International Mfg Inc.
Phone: (310) 513-8222

Performance-Street Product WINNER

Product: COMP Cams FSL Series Camshaft for GM L99 Engines

Description: COMP Cams introduces the first aftermarket camshaft to pass the stringent CARB EO process in almost 20 years. The FSL? Series Camshaft for GM L99 Engines provides 30-50 HP gain, with no reprogramming required, and certified emissions compliance in all 50 states. EO# Pending.

Company: COMP Performance Group
Phone: 901-795-2400
Part #: 689-199-13

Powersports Product WINNER

Product: MSD Black Solid State Relay

Description: Clean up your wiring with an MSD Solid State Relay Block. This module takes the place of 4 standard relays and eliminates unsightly wiring. 4 independent channels can be activated using either power or ground. Each channel is capable of handling up to 20 Amps of continuous current providing up to 80 Amps of power.

Company: Holley/MSD
Phone: (888) 258-3835
Part #: 75643

Street Rod/Custom Car Product RUNNER-UP

Product: 1973-87 Chevy Truck Direct-Fit Instrument Cluster

Description: The Square Body cluster is completely electric and designed for a seamless, direct installation into the stock dash of 1973-87 Chevy/GMC trucks, Suburbans, and Blazers. For ease of installation the package includes a single-connection wire harness, replacement lens, and all necessary sending units.

Company: Classic Instruments
Phone: 800-575-0461

Street Rod/Custom Car Product WINNER (unavailable)
Wilwood Disc Brakes, Tandem Brake and Hydraulic Clutch Pedal Kit

Tire and Related Product WINNER

Product: Evolution HT

Description: The Cooper Evolution H/T is a midrange SUV tire designed to deliver a smooth, comfortable ride, responsive handling, all-season traction with long wearing tread. It comes with either black or outlined white letters on the sidewall. It carries a UTQG of 600-A-B and a 60,000 mile treadwear warranty.

Company: Cooper Tire & Rubber Co.
Phone: (419) 423-1321

Tools & Equipment Product WINNER

Product: ez pulley

Description: Diagnose engine component failures with EZ Pulley the only digital diagnostic tool for engine component failures. Diagnose with confidence knowing its going to be fixed right the first time. Whether its alternator, ac compressor, steering pump, idler or tensioner pulleys. Safe, accurate diagnostics will increase profits and customer satisfaction.

Company: EZ PULLEY
Phone: (516) 805-8653
Part #: ezp10000

Van/Pickup/Sport-Utility Product WINNER

Product: Elongater Integrated Tailgate and Ramp System

Description: The Elongator is a patented tailgate with an integrated, folding extension that can lock in two positions. At 180 degrees to extend the length of your cargo bed to help carry long loads. At 210 degrees to form the basis of a loading ramp. Inside the Elongator are two 4-foot ramp sections that attach to the extension in multiple locations.

Company: Elongator Tailgates
Phone: 770-841-8916

Wheel and Related Product WINNER

Product: TruStack Tire Dolly

Description: Premium 30” commercial-duty round dolly for tires up to 35” diameter or oversize wheel boxes. Features patented steerable casters & lash strap system, premium sealed bearings not bushings, 2 brakes, 1000 lb capacity, side strap guides. Great for warehouse operations or seasonal storage. Save time and money making street displays mobile AND stable.

Company: Chariot Concepts / TruStack Tire Dolly
Phone: 800-448-1876
Part #: TS30EZ75

Engineered New Product RUNNER-UP

Product: New OPTIMA YELLOWTOP in Group Sizes H6, H7

Description: OPTIMA Batteries is expanding its product line to fit more vehicles with the new YELLOWTOP – OPTIMA’s DIN fitment solution. The OPTIMA YELLOWTOP chemistry is perfect for high-energy demands and cranking power DIN applications require. Now vehicles ranging from modern domestic performance to European models can experience the Ultimate Power Source.

Company: OPTIMA Batteries
Phone: 888-867-8462

Collision Repair & Refinish Product RUNNER-UP

Product: MiG Buddy – Welding Gun Holder

Description: MiG Buddy is a welding gun holder designed to fit many MIG welding guns. With its Universal Mount, the MiG Buddy adapts to any work environment welding table/bench, welding cart, or directly on the work piece  just about anywhere. Easy retrieval and easy docking of your welding gun. MiG Buddy is like having a third hand.

Company: MIG BUDDY / GeorgeB Design
Phone: 888-253-6703
Part #: MB-U15

Exterior Accessory Product RUNNER-UP

Product: Venom Jeep Hood

Description: Built from dense layers of fiberglass and fully functional as a heat extraction hood and weighs nearly 50% less than the factory steel hood Fits 97-17 Wrangler 2 and 4 door models and retains all factory mounting and latching hardware Built with pride in America.

Company: Owens Products, Inc.
Phone: (269) 651-2300
Part #: J15003

Interior Accessory Product RUNNER-UP

Product: Metal Flake Pinstriped Shift Knob by Von Hot Rod

Description: Available in a wide range of color combinations. Comprised of specially formulated, high-impact polymer resin with solid brass mounting threads and smooth surface inlaid graphics that will never wear off. May be special ordered with a 12V Line Lock / Nitrous button. Weight is 5 ounces. Made in the USA.

Company: Speed Dawg Shift Knobs
Phone: 717-741-2665

Mobile Electronics Product RUNNER-UP

Product: DSR1 8-Channel Interactive Signal Processor w/ Integrated iDatalink Maestro Module

Description: The DSR1 combines a full-featured 3Sixty digital signal processor with a flashable iDatalink Maestro integration module. It can be used out-of-the-box or with a flash download to add vehicle specific firmware to enable integration. The settings and sound profile can then be adjusted using Rockford Fosgate’s proprietary 3Sixty tuning app.

Company: Rockford Fosgate
Phone: 800-669-9899

Off-Road/4-Wheel Drive Product RUNNER-UP 

Product: TITAN Trail Trekker Transfer Tank

Description: The Trail Trekker transfer tanks have a 12 gallon useable capacity. The tank is securely mounted and also grounded for safety and security.The tank mounts to the stock rear spare tire carrier on vehicles like Jeep, Toyota, Nissan, Land Rover, Range Rover, Isuzu, Ford, Hummer, GM, etc. The tank also fits most aftermarket rear spare tire carriers.

Company: TITAN Fuel Tanks
Phone: 800-728-4982
Part #: 4040287

Performance-Racing Product RUNNER-UP

Product: Air Spring

Description: The Penske Shock Air Spring is an attractive alternative to your standard “air bag” system used on most applications currently. This will fit over any Penske Shock and register on standard 2.5” spring hardware. One air spring can produce limitless spring curves.

Company: Penske Racing Shocks
Phone: (610) 375-6180

Performance-Street Product RUNNER-UP

Product: Dodge B&E Body Geometry Corrected “On Car” Adjustable Tubular Upper A-Arms

Description: Introducing part #1110U, Dodge B & E Body Geometry Corrected “On-Car” Adjustable Tubular Upper A-Arms. Dramatically improve the cornering performance traction and steering response of your Dodge with Hotchkis Sport Suspension Tubular A-Arms. Newly designed for easy on-car camber/caster adjustment. Handcrafted in the USA.

Company: Hotchkis Sport Suspension
Phone: (562) 907-7757
Part #: 1110U

Powersports Product RUNNER-UP

Product: XL-1200 Soundbar

Description: XL-1200 bluetooth water resistant soundbar houses a 12 speaker 500w system with 6 built in active subwoofers, 2 midrange drivers, and 4 mylar tweeters providing a full array of sound with more low end bass response creating the fullest sound avaliable in any soundbar on the market today and comes equipped with built in bluetooth, 3.5 aux in & out

Company: PowerBass
Phone: 909-923-3868

Street Rod/Custom Car Product  RUNNER-UP

Product: The INVent A/C Vent

Description: Our INVent simplifies dash layout by integrating A/C controls with the A/C vents. The INVent integrates with Restomod Air climate control systems allowing full control of dash, defrost, floor modes and temperature mode from hot to cold. These fully electronic controls are designed without interference of airflow and CFM performance of our systems.

Phone: 866-784-4278

Tire and Related Product RUNNER-UP

Product: General AS-05

Description: This all-season bold ultra-high performance tire was developed to deliver precise response in dry and wet conditions with excellent light snow grip. Testing for this tire included three years of development with over 1,500,000 miles of testing. This tire is truly a smarter tire for a smarter driver.

Company: Continental Tire Extreme Experience
Phone: (704) 583-3900

Tools & Equipment Product RUNNER-UP

Product: Huth Manual Rod Bender HMRB6017

Description: This handy tool provides a quick solution for bending up to 3/8” rod using the rotation leverage of a 1/2” pin and can bend up to 1/4” x 1” flat stock. The HMRB6017 is lightweight, easy to use, easily bends steel metal rods for many uses such as exhaust hanging brackets, utility hooks, decroative metal fabrication and weld shop reinforcing rods..

Company: Huth Ben Pearson International
Phone: 800-558-7808
Website: www.huthbenders.comXL-1200

Van/Pickup/Sport-Utility Product RUNNER-UP

Product: Work Blade 48

Description: LED Light Bar for utility fleet vehicles. 8 different strobing patterns in yellow & amber. COB technology with patented attachment clips for easy removal. Water tight IP69K rated with 3 Year Warranty. Designed for pick-up truck tailgates and headache racks.

Company:vPutco Inc.
Phone: 800-247-3974

Wheel and Related Product RUNNER-UP

Product: CSM-02

Description: Fresh from our creative labs, the CSM-02 is a revision of the classic 5 spoke design with Concept One flavor and style. Tapered Machined accents create a unique look by embossing a subtle yet striking star on the face of each wheel. Available in standard BLACK or SILVER Machined as well as CONCAVE and DEEP CONCAVE Profiles in 20X10/11 and 22X10.5’s.

Company: Concept One/Klutch Wheels
Phone: 626-968-8913

Tools & Equipment Product RUNNER-UP

Product: Smart Painting Table

Description: Portable table for paint and body shops shops that provides easy accessibility to paint all parts of vehicle. It is a unique product, which can handle multiple components at once and it is a functional product for daily use. SMART PAINTING TABLE is patented and produced by AUTOLIFT PRODUCTION Ltd.

Company: Autolift Production

Performance-Racing Product RUNNER-UP

Product: QuickFuel EFI Fuel Pressure Regulator

Description: When converting your fuel system to a return style EFI setup, the biggest challenge can be plumbing the fuel lines. The new Quickfuel EFI Filter Regulator assembly simplifies your installation by combining the fuel filter and regulator in one assembly that can be mounted in the rear of the vehicle. Thus making your return line much shorter.

Company: Holley/MSD
Phone: 866-464-6553

Complete list of winners

Collision Repair & Refinish Product

Winner: ALLDATA LLC, ALLDATA Collision Advantage
Runner Up: MIG BUDDY, MiG Buddy – Welding Gun Holder
Runner Up: Avery Dennison, Supreme Wrapping™ Film Metallic Series

Engineered New Product

Winner: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit
Runner Up: OPTIMA Batterie YELLOWTOP® in Group Sizes H6, H7
Runner Up: Holley/MSD, MSD Black Solid State Relay

Exterior Accessory Product

Winner: Westin Automotive, HDX LED Grille
Runner Up: Owens Products, Inc., Venom Jeep Hood
Runner Up: Hornblasters, Inc., HornBlasters Katrina 544 Nightmare Horn Kit, 5 gallons, 150 psi

Interior Accessory Product

Winner: Switch-Pros by Off Road Engineering, SP9100 Switch Panel Power System
Runner Up: Speed Dawg Shift Knobs, Metal Flake Pinstriped Shift Knob by Von Hot Rod
Runner Up: Putco Inc., Jeep LED Dome Light

Merchandising Display

Winner: Lund International, Lund Truck Center V-Grid
Runner Up: Custom Autosound Manufacturing, THREE RADIO DISPLAY
Runner Up: Brandmotion, SummitView Multi-Camera Display

Mobile Electronics Product

Winner: Waylens Inc., Secure360 Automotive Security Camera
Runner Up: Rockford Fosgate, DSR1  8-Channel Interactive Signal Processor w/ Integrated iDatalink Maestro Module
Runner Up: Rockford Fosgate, TMS69BL14 Power Harley-Davidson® Rear Audio Kit (2014+)

Off-Road/4-Wheel Drive Product

Winner: Austin International Mfg Inc., 2 Ton big wheel jack
Runner Up: TITAN Fuel Tanks, TITAN Trail Trekker Transfer tANK
Runner Up: Savior Battery Cases, Savior Odyssey 34 Battery Case

Packaging Design

Winner: Liquid Armour Protective Coatings LLC, 9H Ceramic Coating Kit
Runner Up: Vision X Lighting, 4.7” CG2 7-LED LIGHT CANNON
Runner Up: Omix-ADA / Rugged Ridge, ELITE Tail Light Guards, Red

Performance-Racing Product

Winner: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit
Runner Up: Penske Racing Shocks, Air Spring
Runner Up: Holley/MSD, QuickFuel EFI Fuel Pressure Regulator

Performance-Street Product

Winner: COMP Performance Group, COMP Cams® FSL™ Series Camshaft for GM L99 Engines
Runner Up: Flowmaster, B&M & Hurst, Flowmaster Delta Boost Module for Ford vehicles with 2.7L or 3.5L EcoBoost engine
Runner Up: Hotchkis Sport Suspension, Dodge B&E Body Geometry Corrected “On Car” Adjustable Tubular Upper A-Arms

Powersports Product

Winner: Holley/MSD, MSD Black Solid State Relay
Runner Up: PowerBass, XL-1200 Soundbar
Runner Up: Advanced Accessory Concepts, Trigger “Volt” Bluetooth voltage monitor

Street Rod/Custom Car Product

Winner: Wilwood Disc Brakes, Tandem Brake and Hydraulic Clutch Pedal Kit
Runner Up: Classic Instruments, 1973-87 Chevy Truck Direct-Fit Instrument Cluster
Runner Up: RESTOMOD AIR, The INVent A/C Vent

Tire and Related Product

Winner: Cooper Tire & Rubber Co., Evolution HT
Runner Up: Continental Tire Extreme Experience, General AS-05
Runner Up: Continental Tire Extreme Experience, General G-Max RS

Tools and Equipment Product

Winner: EZ PULLEY, ez pulley
Runner Up: Huth Ben Pearson International, Huth Manual Rod Bender HMRB6017
Runner Up: Autolift Production, Smart Painting Table

Van/Pickup/Sport-Utility Product

Winner: Elongator Tailgates, Elongater Integrated Tailgate and Ramp System
Runner Up: TOPFIRE, Wrangler accessories
Runner Up: Putco Inc., Work Blade – 48”

Wheel and Related Product

Winner: Chariot Concepts / TruStack Tire Dolly, ValveStem Signpost
Runner Up: Voxx Wheels, Voxx Este Flip Cap
Runner Up: Concept One/Klutch Wheels, CSM02


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